GM, Clemson Roll Out New Deep Orange Concept For Urban, Young Buyers

Students from Clemson University and General Motors on Wednesday unveiled a new vehicle which is targeted for urban, young buyers who are living in big cities. According to GM, the new vehicle takes connected the digital car to a whole new level.

The Deep Orange 5 has been designed by Minki Chung, a student at Art Center of Design, and engineered by graduate students from Clemson’s engineering to appeal to youths and young adult who live in big cities in 2020.

A statement which was issued out by the Clemson students said that the vehicle “enables social networking and mobility to go hand-in-hand, ultimately forming an emotional connection between the user and vehicle.”

The Deep Orange 5 is Clemson’s fifth version from their Deep Orange project which looks at harnessing engineering students’ creativity when it comes to producing next-generation vehicles.

In a statement, Paul Verhoeven's, the leader of the University’s Deep Orange Project, said that, “Deep Orange 5 is about creating a better value proposition for young adults that have little money to spare, less interest in vehicle ownership than previous generations, yet need a personal mobility solution that aligns with their complex lifestyle.”

In addition to being the leader of the Deep Orange project, Veldhoven's is also a member of the endowed BMW chair in automotive systems integration in the University’s automotive engineering department.

According to GM and Clemson, the vehicle features a reconfigurable seating for activities other than driving, for instance relaxing, storing items and even working, a digital cockpit which will display unique content for both the driver and passenger and a color display on the vehicles both front doors facing outward which allows the driver and the passengers to project digital messages outside.



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