Car racing – No More Sponsorship for the Sprint Cup

The Sprint Cup Series is NASCARs flagship, the most important racing event they host all year round. This means that it is also the most profitable series. However things are looking a little bleak for NASCAR seeing how Sprint Corporation – the main sponsor of the event – has announced that their sponsorship will end in 2016.

Although this has been a mutually beneficial partnership and Sprint said it is very proud of the relationship they will no longer be able to sponsor the event due to internal changes in the company and competitiveness of the business world. Sprint said they will move their focus and funding to offering people the best experience and products.

Although the fairytale is ending NASCAR is proud of have being associated with Sprint and the relationship will end on amiable terms. NASCARs COO announced that they are happy to have worked with Sprint and acknowledge Sprints role in making car racing the sport it is today.

Sprint is also acknowledging NASCARs part in growing their business and helping them connect with a new segment of people. They believe a partnership with NASCAR will be a good investment to whomever will become the next main sponsor. This is backed up by NASCARs COO who reached out to all possible investors saying that NASCAR and The Sprint Cup comes along with a solid fan base which is highly involved in this sport and with the businesses supporting the sport they love.

 

On Your Fingertips

Velodyne Does Not Understand Fatal Uber Crash of the Lidar

Federal investigators had their hands full trying to figure out how a self-driving Uber SUV malfunctioned and hit a pedestrian while she was walking her bicycle across an empty, albeit darkened road, in Arizona. The company responsible for making the vision sensor for the Uber car are just as…

2019 Acura RDX Crossover

Acura took full advantage of the 2018 New York International Auto Show, using the event to finally reveal the production-ready version of their all-new 2019 RDX crossover SUV. Their latest SUV was first previewed at the Detroit Auto Show a few months prior. "Quickest, best-handling, and most…

The new VW Golf GTI

The iconic design of the updated Golf has even more charisma with a number of new detailed solutions. The team led by Klaus Bischoff, Volkswagen Head of Design, redesigned the bumpers and, together with engineers, conceptualised new headlights (halogen and LED), new LED tail lights and new wheels.…

Alfa Romeo - 2018 Mille Miglia - Second Stage

The overnight stay at Milano Marittima was a short one and the caravan was on the move again at first light. The rain, which had been very testing for the crews, especially in Ferrara, had given way to hazy sunshine, greeted with pleasure by the drivers and navigators. The second stage was long and…

2018 Nissan Leaf - first 100% electric drivetrain

Probably everything has been said about the 2018 Nissan Leaf, especially the fact that it is the first 100% electric drivetrain. After driving it, there are several things to say about it. But first, let's remember a set of facts that still blows us away. Probably the first thing that we noticed…