The NHTSA has called this "the largest and most complex safety recall in U.S. history." Vehicles from at least 19 auto manufacturers have been recalled to replace theTakata airbags. The airbags were installed mostly on cars from 2002 to 2015. The issue with the bags was that they could explode spontaneously, injuring or killing the occupants.
It all started back in 2014 when the New York Times published a report claiming that Takata knew about the dangers of their airbags.
Honda and Their Quest
One of the manufacturers that had to recall their vehicles is Honda. The first Takata airbag recall was made by Honda in November 2008. The crisis then spread to 18 more manufacturers. However, Honda took most of the recall: Out of around 70 million defective airbags, Honda was looking to fix about 17.8 million of them.
American Honda spokesperson Chris Martin announced that 12 people had been killed in Hondas or Acuras due to defective Takata airbags and at least 180 had been seriously injured.
“By the end of September 2017, Honda continues to lead the industry in Takata recall completions with over 63.7 percent of recalled inflators replaced,” Martin said in November last year.
Several years after this massive Takata airbag recall, not all of them have been repaired and Honda decided to turn to Facebook to track down the owners.
With millions of Hondas not being repaired yet, the company is using Facebook Custom Audiences to reach car owners with defective Takata airbags.
To reach out to specific owners of Hondas with the defective airbags, they are having Facebook target them via encrypted emails associated with recalled VINs and Facebook profiles.
“To reach specific owners of affected vehicles, encrypted email addresses associated with recalled VINs are matched to Facebook UserIDs,” Honda said in a news release in November last year. “When a customer logs into Facebook, they are presented with a custom message featuring the PSA in their Facebook feed.”
Takata was a leading airbags manufacturer for other major brands, but after being slammed with $1 billion in fines and restitution, it filed for bankruptcy in June of last year.